Visual identity guidelines and logos
FinEst Centre for Smart Cities brandbook
FinEst Centre for Smart Cities logo
FinEst Centre for Smart Cities will bring innovation and growth, represented in the logo with buildings trending upward. The logo is an abstraction of a human, which symbolises the human-centred essence that is characteristic of the organisation. In FinEst Centre for Smart Cities, decision making lies in with the people, who are the embodiment of the city being developed.
The continuous line that shapes the logo represents the intertwined nature of people and the city. This is also a reference to incompleteness and the work that still needs to be done.