Visual identity guidelines and logos

FinEst Centre for Smart Cities will bring innovation and growth, represented in the logo with buildings trending upward. The logo is an abstraction of a human, which symbolises the human-centred essence that is characteristic of the organisation. In FinEst Centre for Smart Cities, decision making lies in with the people, who are the embodiment of the city being developed.

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The continuous line that shapes the logo represents the intertwined nature of people and the city. This is also a reference to incompleteness and the work that still needs to be done.