Our brandbook outlines the visual elements of FinEst Centre's brand identity. It provides guidelines on logo usage, colors, typography, imagery and other elements to ensure consistent and cohesive brand representation across platforms and media.
We prioritize human-centric urban innovation and growth, reflected in our logo symbolizing ascending buildings and an abstract human form. Decision-making involves individuals embodying the evolving city. The continuous line in the logo signifies the interconnected relationship between people and cities, representing to the ongoing work required for development.